What I do

Full-service copy and creative.

Writing is 80% thinking. When you work with me, you don’t just get pretty words. (Although you will get pretty words.) You get expertise stemming from data-driven insights, a thorough understanding of your unique vision, and nearly a decade of non-stop top-flight output.

When the legend becomes fact, print the legend. And the fact is: I write legendary words. From broadcast spots that aired during the World Series, to print pieces showcased in award-winning Netflix documentaries, to full-page corporate rebrand manifestos printed in the New York Times.

Wanna know what goes into my creative approach? Read My 5 Golden Rules for Irresistible Copywriting.

My Wheelhouse:

  • Advertorial

  • Out-of-Home

  • Investor Decks

  • Print

  • Social

  • Video

  • Web

 

Meaningful messaging and strategy.

Gamechanging brands are more than words alone. They require a deep wealth of industry knowledge, a tried-and-true method for extracting intelligence and communicating your vision, and a winning game-plan that’s as aspirational as it is organized. 

The brands I build become the leaders of today and tomorrow. From industry stalwarts to ambitious startups, from the halls of Congress to the hearts of activists, I help you bring your vision to life, your value to customers, and your voice to those who need to hear it most.

What do I do to build winning brands? Read How to Create A Brand in 3 Hours.

My Wheelhouse:

  • Brand Platforms

  • Campaign Execution

  • Creative Workshops

  • Messaging Architectures

  • Messaging Consulting

  • Script Doctoring

  • Speechwriting

Editorial excellence.

Not a lot nationally syndicated columnists started, and toiled for years, in the dregs of the sports blogosphere. Not a lot of people wrote columns that inspired a documentary film, either, with no schooling or editor or formal training.

Not a lot of writers pivot entirely to follow that up with an even bigger second act as one of the most widely-read Medium writers in the world. With six million page views, 200,000 monthly readers, and 54,000 followers (along with what is certainly the most acclaimed first-person essay on ketamine), my words travel the world and bring readers along for the ride.

Memorable writing ain’t rocket surgery. It’s repetition and radical transparency. Read Where My Writing Voice Comes From.

My Wheelhouse:

  • Business

  • Culture

  • Lifestyle

  • Music

  • Psychedelics

  • Tech

  • Sports